March 12, 2008
Raising the bar for renovations
There’s a new, much-needed, resource that consumers in the Toronto area can use to both find reliable trades people and warn others about those who haven’t measured up. It comes in the form of an on-line directory called HomeStars.ca and is billed as a website aimed at “keeping the trades honest” through reviews posted by consumers. Launched six months ago, this service is to the renovation world what Zagat is to the food and hospitality industry.
It’s definitely a different animal from websites that merely list contractors, trades people and suppliers who have paid a fee to advertise on the site. While those sites are helpful in finding contact information, there’s usually no indication whether the companies listed are recommended, highly or otherwise, by past customers. HomeStars.ca gives us that in an on-line directory where “consumers can read and write real reviews on renovators, retailers and repairmen” in the greater Toronto area.
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